Press conference at the GAVI Alliance pledging event. UK aid will help vaccinate a child in the developing world every two seconds for the next five years, the Prime Minister announced today. Over 80 million under-fives living in some of the poorest countries in the world will be vaccinated against killer diseases like pneumonia and diarrhoea with the help of British aid as part of a broader collective effort. Opening a four-hour push to save lives hosted by David Cameron, Ellen Johnson-Sirleaf (President of Liberia) and Bill Gates (Bill and Melinda Gates Foundation), the Prime Minister called on other donors to dig deep in order to reach the target of vaccinating at least a quarter of a billion children in the next five years in order to save the lives of four million children.

Press conferences have a purpose. You gather together press to make an announcement or give them information that will fuel their writing or talking about you in their media. You want bloggers to blog about your, the public to give you information, TV people to talk about your, radio people to report about you, and newspapers and magazines to write articles about you. In extreme cases, you want the kidnappers to give your loved one back. You have to give some information or facts, and then everyone can take it from there.

People may ask questions that you have to deal with or you can say sorry, no questions at the end and walk away. It’s like a buffet, you put it out there, and people take what they need or want and leave. You cannot control what is written about you. You can greatly influence what is written by how you handle the Press conference. Always remember, YOU are the one invited people to the party, so it better be good.

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