Press conferences have a purpose. You gather together press to make an announcement or give them information that will fuel their writing or talking about you in their media. You want bloggers to blog about your, the public to give you information, TV people to talk about your, radio people to report about you, and newspapers and magazines to write articles about you. In extreme cases, you want the kidnappers to give your loved one back. You have to give some information or facts, and then everyone can take it from there.
People may ask questions that you have to deal with or you can say sorry, no questions at the end and walk away. It’s like a buffet, you put it out there, and people take what they need or want and leave. You cannot control what is written about you. You can greatly influence what is written by how you handle the Press conference. Always remember, YOU are the one invited people to the party, so it better be good.
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