A press release is a current news article or report that serves as a promotional tool for your business or blog. It enhances your credibility and helps you reach targeted customers quickly. It also makes a good content page for your website. This marketing tool is definitely more flexible than the solo email in terms of its off-shore distribution through, for example, the newspapers.

A press report can make a more enormous impact than a solo email due to the extent of its distribution. Just imagine – at local, national or international level, it can reach the newspapers, magazines, trade publications. Then it is broadcast through t.v., cable t.v.,networks and radio. Further, you can access it online through popular news sites, blogs, social media, and search engines. And after it has been released through all these channels, it sits quite nicely as a web page on your website.

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