Search Engine Optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms. In order to take full advantage of the Social Media Press Release, it’s important that you understand SEO practices and factors – and stay up to speed with shifting trends and tactics.
A Online Press Release distribution should contain everything necessary to share and discover a story in a way that is complementary to your original intent; but, the difference is, how they find it and the tools they use to share and broadcast.
Here are few of the known ways for making a Social Media News Release Work for you:
Persuasive and Clear Content:
A clear, concise message in the resonates with readers and is appreciated by journalists. It’s also a key component of a well optimized press release. Too many keywords and concepts can dilute your message, causing it to drop in the rankings for the keywords you consider most important. A tightly focused message that is truly relevant for your target keywords is more likely to be ranked, read, and written about than a press release that tries to be all things to all people.
Optimum Release Length:
The length of the Online Press Release distribution is a make or break factor in the overall strength of its optimization. The optimum length is generally 400 to 600 words – between about a page and a half and two pages. This length is easy for readers to digest and comprehend, but it’s long enough to include the rich detail readers appreciate – which is also informative to search engines.
Anchor Text:
The links you see on web sites connecting a word or phrase to a related page are called “anchor text. The Anchor text should have link operative keywords or short phrases (two words is ideal) to relevant web pages. Do not use anchor text to link phrases like “for more information” or “click here. Use your most important keyword in your headline and your lead sentence. Two links per 500-600 words is recommended, in order to focus search engines on your most important keywords.
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